The Saba Agency / Creative Concepts Team

Tom Saba - President
A native of Bakersfield, Tom received a bachelor of science degree in marketing from California State University Bakersfield. He worked for a few years at KBAK TV as an advertising account rep before co-founding his own agency, Positive Promotions, in 1984. Creative Concepts/Saba Agency was founded in 1989. Tom lives in Bakersfield with his wife and two children. He also enjoys running marathons and painting. tom@sabaagency.com
Tom Thompson - Account Executive
Tom Thompson, a native of Shafter, is a graduate of Bakersfield College. After college, he served three years with Uncle Sam then completed a twenty year career in finance before joining the Creative Concepts family in 2000. Tom has been our Top Producer in Sales from 2002-2007 and resides in Bakersfield with his family. tomt@sabaagency.com
Peter Recicar - Account Executive
Originally from Czechoslovakia, Peter holds a doctorate in Art and is fluent in 5 languages. He taught for 6 years before becoming a graphic designer for the movie industry in Czechoslovakia. In his free time, Peter enjoys spending time with his wife, Kathy and their son, Ryan. peter@sabaagency.com
Kirk Koch - Account Executive
Kirk is a native of La Caņada-Flintridge, California and has lived in Bakersfield for over 12 years. He holds a B.S. degree in organizational management and has been involved with sales for over 15 years. He joined Creative Concepts in 1998. In his spare time, Kirk enjoys spending time with wife, Natalie and family, keeping fit, reading and traveling. He has also acted in community theatre. kirk@sabaagency.com
Mary Kroeker - Account Executive
Mary has over 9 years of experience in the ad specialty industry, servicing local, regional and national clientele. She handles existing accounts as well as new account acquisitions, and has been with Creative Concepts for seven years. In her spare time, Mary enjoys cooking, water sports and spending time with her family. mary@sabaagency.com
Ceice Maas - Account Executive
Ceice has been with Creative Concepts/Saba Agency as an Account Representative since October of 2007. Ceice has worked in the cosmetology field for the past 18 yrs and loves working with people. In her spare time, Ceice loves traveling and spending time with her family. ceice@sabaagency.com
Jeri Merlo - Manager of Sales/Media Devision
Jeri has worked in all aspects of local advertising for over 34 years and joined Saba Agency after a 29 year career with The Bakersfield Californian newspaper. She is responsible for servicing existing accounts as well as new account acquistion and development of the agency's media/marketing placement services. She also plans and coordinates special events for clients. In her spare time, Jeri enjoys reading, golfing and shooting. jeri@sabaagency.com
Sharon Smith - Account Executive/Media Division
Sharon joined the Saba Agency team in 2006 with 6 years of experience in sales and marketing. Prior to that, Sharon worked as an Account Executive for local Radio stations. She is responsible for acquiring new accounts, managing existing clients as well as creating and implementing Saba Agency's strategic media and marketing plans. Sharon is a sports enthusiast, loves music, and being a Mom to her 3 children. sharon@sabaagency.com
Cathy Berthiaume - Art Director/Designer/Creative Services Manager
Cathy attended Antelope Valley College and started her career by working as a designer for various Bakersfield area printing and advertising companies. In 1994 she founded and operated her own firm, Delany Graphics. Her design work has earned her numerous awards both locally and nationwide, including several addy awards given by the Kern County Ad Club. Cathy joined Creative Concepts/Saba Agency in 1996. cathy@sabaagency.com
Mike Cornett - Graphic/Web Designer
Mike joined Creative Concepts/Saba Agency in 2006, and holds a degree in Graphic Design/Digital Arts. In 2002, Mike began doing freelance design work for local musicians at Aum Studio Productions. In his spare time, Mike enjoys doing promotional work for local bands, as well as playing guitar, and reading. graphics@sabaagency.com
Marilyn Wright - Office Manager/Accounting
Marilyn has worked in the bookkeeping/administerial field since 1986. After graduating from college, she began her career in Professional Accounting and joined Creative Concepts/Saba Agency in 2007. In her spare time Marilyn enjoys gardening, upholstery and spending time with her children and grandchildren. marilyn@sabaagency.com
Becky Ponce - Sales Administrative Assistant
Becky is a native of Whitter, California who moved to Kern County in 1995. She has worked in clerical and secretarial positions for many years and went back to school in 1998 to receive an accounting certificate. Becky joined Creative Concepts in 2000 as a sales assistant/administrative assistant. During her free time, she enjoys spending time with friends, watching and playing sports: baseball, basketball, football and volleyball. bponce@sabaagency.com